Maeve McDonald

Maeve McDonald is a Managing Consultant at Hotwire, where she also leads the Account-Based Marketing (ABM) practice. She has a significant background in the tech consultancy sector, having co-founded McDonald Butler Associates (MBA) nearly 18 years ago. This firm was acquired by Hotwire in April 2021, allowing McDonald to transition into her current role.134

Professional Background

• Current Role: Managing Consultant at Hotwire, focusing on ABM.
• Previous Experience: Co-founder of McDonald Butler Associates, with past roles at organizations such as Mellon Educate and ITIM Associates.2
• Acquisition Impact: Following the acquisition of MBA by Hotwire, McDonald and her co-founder assumed key roles within the new organizational structure, enhancing Hotwire's capabilities in tech communications.56

Skills and Expertise

McDonald brings extensive experience in B2B sales and marketing strategies, particularly in technology-focused environments. Her leadership at MBA has positioned her as a significant figure in the industry, contributing to Hotwire's growth and strategic direction post-acquisition.45