Maeve McDonald

Maeve McDonald is the co-founder and CEO of McDonald Butler, an award-winning B2B technology marketing agency focusing on Account-Based Marketing (ABM) strategies.

With 28 years of experience in marketing across B2B and B2C markets, Maeve has worked with prestigious organizations like the BBC, Freud Communications, and Hard Rock Cafe.

She is dedicated to bridging the gap between sales and marketing by creating strategic campaigns that ensure a clear and measurable return on investment throughout the buying cycle.

Maeve's passion for ABM shines through in her commitment to leveraging research and insights to drive effective communication and engagement strategies.

Her expertise and forward-thinking approach have helped McDonald Butler's clients discover innovative ways to engage customers and channel partners.

Maeve McDonald holds a BA in Business Studies & Marketing from the University of Westminster and has a background in A Levels in English, Economics, History, and Sociology from Salesian College.

Prior to her current role, she has held key positions at prestigious organizations like Hotwire, Mellon Educate, ITIM Associates, Zygon Software, Spotcast Inc, Hard Rock International, Freud Communications, and BBC Worldwide.