Tara O'Donnell

Tara Madden O'Donnell is a strategic communications executive with over 25 years of experience in marketing, communications, and business leadership. She served as the Managing Director of Hotwire UK, a global communications and marketing agency, from September 2019 to April 2022.1

Key aspects of Tara's career and role at Hotwire include:

Professional Experience

• As Managing Director of Hotwire UK, she was responsible for client service, P&L, people and culture, and business growth in the UK, as well as contributing to the overall direction and strategy of the agency globally.1

• She developed Hotwire's global client engagement methodology, known as the Hotwire Way.1

• Tara led the acquisition and integration of McDonald Butler, a sales and marketing agency, in 2021.1

Previous Roles

• Prior to Hotwire, she was Managing Director at Text100 (now Archetype) from 2014 to 2019, where she led UK operations and drove the agency's integrated marketing communications proposition.1

• She spent 8 years at Text 100 Global Public Relations as Vice President of the Consumer & Entertainment Practice in North America.1

• Tara also held the position of Corporate Communications North American Lead at Samsung Electronics North America from 2001 to 2006.1

Expertise

Throughout her career, Tara has worked with numerous global brands across various industries, including:

• Technology: NTT, Qualcomm, Facebook, McAfee
• Consumer: Coca-Cola, Nespresso, Pizza Hut
• Travel: British Airways, KAYAK
• Entertainment: MTV, VH1, Food Network

Her areas of expertise include strategic global planning, executive communications, brand positioning, messaging and reputation, digital marketing, and integrated campaign development for both consumer and B2B markets.1

Tara Madden O'Donnell's extensive experience and leadership roles in global communications agencies have established her as a respected figure in the strategic communications field.