Mads Borst

Mads Borst is a dedicated brand builder with a strong emphasis on creating authentic and engaging brand stories that resonate with audiences.

With a background in category creation, social psychology, and storytelling, Mads is currently focused on revolutionizing the operational strategies of the next generation of restaurateurs on a global scale.

His educational journey includes a Master of Science in Economics and Business Administration with a specialization in Global Marketing and Innovation Management.

Mads Borst has held significant roles in various organizations, including Head of Brand & Communications at Superb, formerly Head of Content at Superb, and previously served in marketing and communication roles at prestigious establishments like HUMMER, Restaurant Koefoed, and Marriott Hotels.

His professional experience ranges from sales and marketing to hospitality, giving him a well-rounded skill set to drive successful brand and communication strategies in diverse industries.