Gerard Lim

Gerard Lim has a rich and diverse background in business development, marketing, and sales, with a special focus on digital strategies and talent management.

He has extensive experience in managing multinational organizations across various industries like F&B, retail, education, aviation, healthcare, and more, with a strong emphasis on building commercial ecosystems and strategies for product development and marketing.

Gerard's expertise spans over 12 years in digital marketing, business development, and operations, coupled with key talent management skills such as candidate search, employment, and mentorship/coaching.

In addition to his digital marketing experience, Gerard brings in 17 years of integrated marketing knowledge with a specific focus on brand and product advertising, direct marketing, and corporate identity design across multiple sectors.

His specialty lies in financial services, technology, FMCG, telecommunications, consumer electronics, government, and hospitality industries, having worked with renowned brands like Amex, HP, Sony, Singtel, and Pan Pacific Hotels Group.

Gerard's educational background includes studies in Genetics, Advanced Calculus, and Plant Physiology from the National University of Singapore, along with a strong foundation in Pure Science and a Pre-Med Curriculum from Anglo-Chinese School.

Throughout his career, Gerard held key positions in various organizations, serving as a Sales and Marketing Specialist at PPG-21, Chief Marketing Officer at Spa Esprit Group, Managing Director at Ogilvy, and Chief Operating Officer at Mirum Agency, among others.

His past roles also include positions at WPP Group, Publicis Groupe, Saatchi & Saatchi Singapore, and McCann Erickson, highlighting his extensive experience in the marketing and advertising industry.