Madeline Alanna Lin

Madeline Lin, a highly experienced and dynamic Digital Content & Communications Manager at Grab, who boasts exceptional expertise in B2B and B2C business planning, media production, and marketing content strategising, has spent seven years in the industry. She holds a Bachelor of Science (B.Sc.), Psychology, A- from The Open University and a Bachelor of Arts (B.A.), English, A from The University of British Columbia. Prior to her current role, Madeline served as the Branding & Communications Lead, Vice President/Assistant Vice President (Senior Contract) at DBS Bank, where she gained insights and extraordinary experience, and before that, as the Digital Content Marketing, Communications & Social Media, Assistant Vice President (Senior Contract) at DBS Bank. Additionally, she served as the Digital Content Manager and Editor at Samsung Electronics and Digital Lifestyle Content Editor at Samsung Electronics. Before diving into corporate communications and branding, Madeline worked as a speechwriter at The Singapore Women's Weekly magazine and contributing regional magazine journalist at Harper's BAZAAR magazine, where she had chances to participate in various prominent projects. She boasts an impressive creative, inspiring, and collaborative personality, focusing on producing quality content to fulfil clients' specific requirements and closely collaborating with the team to achieve the highest quality possible. Her motto, "I believe in bridges and connections," demonstrates her commitment to creating connections and bridges where they may be lacking, as well as her belief in the power of messages to change the world.