Mada Seghete

Mada Seghete

Mada Seghete is the co-founder, Managing Director, and Vice President of Marketing and Market Development at Branch, a mobile linking and measurement platform.123 She has held various roles at Branch since co-founding the company in 2014, including leading its marketing team, evangelism efforts, and new market development globally.2

Career Highlights

• Co-founded Branch in 2014, a mobile linking and measurement platform used by over 100,000 apps including Adobe, BuzzFeed, and Yelp2
• Served as Co-founder, Head of Strategy and Market Development, and Head of Marketing at Branch from 2014 to 20202
• Joined XFactor Ventures as an Investment Partner in 2019, investing in female founders and mixed-gender founding teams2
• Taught the "Introduction to Growth Marketing" course at Stanford University in 20202
• Previously held roles at Yola.com, Deloitte Consulting, and Siemens Medical Solutions2

Education and Honors

• Attended Stanford University for graduate studies2
• Named one of LinkedIn's Next Wave: 150 Professionals 35 & Under Who are Changing Business for the Better in 20152

Personal Interests

• Mobile gamer, smoothie maker, and avid reader of fantasy and sci-fi4

Mada Seghete is a successful entrepreneur and marketing executive known for her work in the mobile industry. As a co-founder of Branch, she has played a key role in building the company into a leading mobile linking and measurement platform.12