Mackenzie Ballard

Mackenzie Ballard is the Managing Director of the Oregon Destination Association (ODA) and has extensive experience in tourism and marketing in Central Oregon.12 Here are some key details about her background and career:

Professional Experience

Mackenzie currently holds multiple roles:

• Managing Director at Oregon Destination Association2
• VP of Marketing at Visit Central Oregon (since July 2017)2
• Licensed Real Estate Agent at Engel & Völkers in Bend, Oregon (since August 2021)2

Previously, she worked as:

• Marketing Manager and Director of Marketing at Central Oregon Visitors Association2
• Reporter, Anchor, and Weathercaster at KTVZ NewsChannel 21 in Bend, Oregon (January 2010 - April 2013)2

Education and Skills

Mackenzie holds a Bachelor of Science degree in Radio, TV and Digital Media Production from the University of Idaho, which she completed between 2005 and 2009.2

Additional Work

In addition to her primary roles, Mackenzie is also involved in various freelance activities:

• Freelance Writer for publications such as Dwell, 1889 Magazine, and Bend Magazine2
• Freelance Videographer, Writer, Producer, and Editor for various organizations, including Audubon and Central Oregon Visitors Association2

Role at Oregon Destination Association

As Managing Director of ODA, Mackenzie is responsible for various aspects of the organization, including:

• Overseeing membership requirements and benefits3
• Coordinating the annual conference (ODACon)3
• Managing legislative advocacy efforts for Destination Marketing Organizations (DMOs) and Regional Destination Marketing Organizations (RDMOs)3
• Facilitating industry networking and professional resources for members3

Mackenzie Ballard's diverse experience in tourism, marketing, and media makes her well-suited for her role at the Oregon Destination Association, where she works to promote and develop tourism across the state.