Macala Wright

Macala Rose is a data analyst and strategist based in Bellingham, Washington. She specializes in analytics, data, and strategy for purpose-driven businesses, particularly in the health and wellness sector.12 Her expertise includes:

1. E-commerce optimization and conversion rate improvement
2. Data-driven marketing strategies
3. Lead generation and nurturing
4. Content marketing and SEO
5. Marketing automation using tools like Pardot and Salesforce

Macala has been running her own consulting business, Macala Rose Consulting, since September 2010.1 She also works as a Fractional Sr. Director of E-Commerce, Conversion, and Analytics for Nuherbs since January 2022.1

In addition to her data and analytics work, Macala is involved in wellness initiatives:

• She leads mindfulness-based stress reduction programs for Black women and women of color over 40 through Macala Rose Wellness.1
• She has a project called The Mindfulness Tools Co., which focuses on mindfulness, breathwork, and meditation.3

Macala has a background in digital content and journalism, having worked as a Contributing Writer for Mashable and as Director of Digital Content for Emmis Communications.1 She holds a degree from DePaul University, which she attended from 1999 to 2003.1

It's worth noting that while the query mentions "The Wright Consulting Co.," this company is not mentioned in the provided search results. The information given relates to Macala's work through her own consulting business and other roles.