Guido Hummel

Guido Hummel is a seasoned web analyst currently employed at Upwork, where he specializes in providing support for Google Analytics and Google Tag Manager. His professional background includes significant experience in digital marketing data analysis, making him a valuable resource for businesses seeking to enhance their online performance.

Education and Early Career

Guido holds a degree in Business Administration from Handelshøyskolen BI, which has equipped him with a strong foundation in business principles and data-driven decision-making. Prior to his role at Upwork, he worked as an assistant account manager at Hustler Marketing and later served as a project manager at Tumaini Fund. These positions allowed him to refine his skills in data management and analytics.

Current Role

At Upwork, Guido focuses on helping clients leverage web analytics tools to drive growth and improve user experiences. His expertise extends across various sectors, having collaborated with notable organizations such as Rolls Royce and Siemens. This diverse experience underlines his capability to cater to both small businesses and large enterprises.

Professional Interests

Guido is passionate about educating clients on the latest trends in digital marketing and ensuring they have the necessary tools for informed decision-making. His commitment to driving ROI through data-driven insights reflects his dedication to client success.

Overall, Guido Hummel's combination of analytical skills, practical experience, and educational background positions him as a top-rated talent in the field of web analytics.