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Lynna Barrett
Head Of E-commerce at Dan Murphy's
Professional Background
Lynna Barrett stands out in the world of e-commerce with over 15 years of dedicated experience shaping and leading e-commerce strategies across various reputable organizations. Her career reflects a consistent track record of success, largely attributed to her visionary approach, strong belief in teamwork, and her remarkable ability to forge partnerships that yield shared value for all stakeholders involved.
Lynna has held pivotal roles in several prominent companies, demonstrating her adaptability and expertise in digital commerce. As the Head of E-commerce at Dan Murphy's, she is currently at the forefront of driving online sales and enhancing customer experiences in the highly competitive retail landscape. Her strategic oversight in this role is critical to Dan Murphy's continued growth in the digital space, ensuring that the brand stays ahead of trends and meets consumer demands.
Previously, Lynna served as the Chief Digital Officer (CDO) at National Tiles, taking the lead in transforming their digital capabilities and increasing online profitability. Her leadership in this role marked a significant shift toward embracing digital innovations, underscoring her capability to steer organizations through the complexities of digital transformations.
Another significant chapter in Lynna's career was with the Billabong Group - Australia, where she worked as the Head of Digital Commerce. In this role, she oversaw the development and optimization of e-commerce strategies that resonated with their target audience, enhancing the brand's online presence in the surf culture market.
In addition, Lynna was integral to the Cotton On Group, one of Australia’s largest retail giants. During her tenure there, she advanced from the role of Global Group E-commerce Manager to taking over as the Global Group Digital Operations Manager. Lynna's multifaceted roles at Cotton On included responsibilities as a Global Group E-commerce Project Manager and Global Group Marketing Project Manager, showcasing her broad skill set in digital project management and marketing strategies. Her contributions were vital in the global expansion and operational efficiency of the brand’s digital offerings.
Lynna’s earlier career experiences further built a solid foundation for her success. As the Sales & Operations Manager at Firewire Surfboards, she honed her skills in operations and sales strategies, while her role as a Project Manager at Blackline Environments sharpened her project management expertise, preparing her for the significant responsibilities in her future e-commerce roles.
Education and Achievements
Lynna Barrett graduated with a Bachelor of Arts (B.A.) in Economics from Occidental College. This educational background in economics laid the groundwork for her analytical skills, understanding of market dynamics, and ability to develop effective business strategies to drive growth.
Her belief in teamwork and partnership extends beyond her professional roles; it’s a fundamental part of her ethos and how she approaches challenges in the e-commerce domain. Lynna’s career is a testament to the impact of collaborative efforts in driving business success, underpinned by her commitment to creating shared value through every partnership she forges.
Achievements
Lynna Barrett's accomplishments in the field of e-commerce are numerous and noteworthy. Her strategic leadership has consistently resulted in enhanced operational efficiencies, improved customer engagement, and increased sales across all the organizations she has worked with. Not only has she transformed e-commerce platforms, but she has also left a lasting legacy of innovation and a customer-centric focus in every role she has taken on.
With a proven ability to interpret market trends and consumer behavior, Lynna has effectively applied her insights to develop strategies that align with business goals, ensuring sustainable growth. Her journey demonstrates both her commitment to excellence in e-commerce and her passion for empowering teams to achieve shared success. Through her extensive career, Lynna Barrett has established herself as a notable figure in the e-commerce landscape, making meaningful contributions to every organization she has been part of.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.