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Lynn Girotto
Chief Marketing Officer
Lynn Girotto is a seasoned marketing executive with over 25 years of experience in the technology and consumer sectors. Currently, she serves as the Chief Marketing Officer (CMO) at Qualtrics, a role she began in May 2024 after relocating from Seattle to Provo, Utah. At Qualtrics, she is responsible for leading the global marketing organization, focusing on enhancing brand presence and customer experience through data-driven insights and innovative strategies.12
Prior to her position at Qualtrics, Girotto was the CMO at Vimeo, where she celebrated a successful year before transitioning to her new role. Her extensive career also includes significant positions in companies such as Heap, Amperity, Tableau, Getty Images, Starbucks, and Microsoft. This diverse background has equipped her with a robust skill set in marketing strategy, brand management, and customer engagement.23
Girotto is recognized for her ability to navigate the evolving landscape of marketing, especially in the context of emerging technologies like artificial intelligence. She has expressed enthusiasm about Qualtrics' potential to leverage AI for enhancing customer interactions and experiences.2 Her leadership is expected to play a crucial role as Qualtrics continues to grow and adapt in a competitive market.
