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Lynn Cleckner
Marketing Manager at The British & Irish Lions
Professional Background
Lynn Cleckner is a seasoned senior marketing professional who has spent over 14 years honing her craft in the competitive realms of leisure, events, and entertainment. With a strong focus on marketing strategy, she has successfully led intricate marketing efforts for leisure and tourism venues both in the UK and New Zealand. Lynn has established herself as a leader capable of developing, implementing, and evaluating innovative marketing strategies and creative campaigns that not only advance brands but also broaden audience engagement and increase revenue.
Throughout her illustrious career, Lynn has made significant strides in improving customer retention, acquisition, and satisfaction. Her adeptness across the full marketing mix, particularly her prowess in digital marketing, has set her apart in the industry. With a commercial and customer-focused mindset, Lynn consistently strives to exceed targets, improve user experiences, and maximize opportunities—skills that have allowed her to introduce new revenue streams successfully.
In addition to her marketing acumen, Lynn is a confident people manager who excels in leading successful teams. Her ability to inspire and motivate her colleagues has resulted in teams that not only meet but often surpass company objectives, fostering a culture of excellence and high-performance.
Education and Achievements
Lynn Cleckner holds a prestigious First Class Bachelor of Arts (B.A.) degree in Drama & English from Brunel University London. Her academic background has equipped her with exemplary written and verbal communication skills, enabling her to articulate complex marketing concepts effectively. Moreover, her meticulous attention to detail and strong work ethic have underscored her career achievements.
In addition to her academic qualifications, Lynn's vast experience as a professional actress and voiceover artist for 28 years has endowed her with exceptional communication and presentation skills. These abilities play a crucial role in her marketing endeavors, allowing her to craft compelling narratives that resonate with diverse audiences.
Career Highlights
Lynn's career is highlighted by her pivotal role as the Marketing Manager for the British & Irish Lions, where she spearheaded marketing initiatives that significantly raised the profile of the organization. Prior to this role, she made a notable impact as the Marketing Manager at Bath Rugby, where she optimized marketing strategies that enhanced fan engagement and increased ticket sales.
Her freelance work as a marketing consultant has allowed her to partner with various organizations, bringing her unique insights and strategies to the forefront of their marketing efforts. In her earlier roles, such as Marketing & Assistant to the CEO at Positively Wellington Venues, Lynn leveraged her skills to create memorable user experiences, consolidating her reputation as a key player in the marketing landscape.
Lynn’s experience at Tidal Lagoon Power and Cheltenham Borough Council further showcases her versatility in managing marketing initiatives across different sectors. At Cheltenham Borough Council, she served as the Sales & Marketing Manager for Cheltenham Town Hall & Pittville Pump Room, where she implemented marketing strategies that enhanced community engagement and increased event attendance. Additionally, her tenure as Marketing & Label Manager at Almighty Records highlights her creative flair and ability to navigate the complexities of the music industry.
tags':['senior marketing professional','leisure and tourism','digital marketing','customer retention','brand engagement','revenue growth','team leadership','communication skills','English and Drama degree','event marketing','marketing strategies','voiceover artist','actress','marketing manager','Bath Rugby','British and Irish Lions','Cheltenham Borough Council','Tidal Lagoon Power','Positively Wellington Venues','Almighty Records'],'questions':['How did Lynn Cleckner develop her expertise in leisure and tourism marketing?','What innovative strategies has Lynn Cleckner implemented to increase customer engagement?','In what ways has Lynn Cleckner leveraged her background in drama to enhance her marketing communications?','How has Lynn Cleckner contributed to the success of the British & Irish Lions as a Marketing Manager?','What key lessons has Lynn Cleckner learned from her extensive experience in managing marketing teams?']} Ending of the response. 😊 Thank you! 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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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