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Derek Rider
CEO & Co-Founder Media One Creative & Media One Group - 30 Under 30 - The Americas' Fastest Growing Companies 2021 -
Professional Background
Derek Rider is a distinguished executive and visionary leader known for his extensive experience in marketing and media. As the CEO and Co-Founder of Media One Creative Inc., a leading content agency based in Toronto, Canada, Derek has been instrumental in shaping marketing campaigns that not only enhance brand visibility but also drive significant return on investment (ROI) for Fortune 500 companies and mid-sized enterprises alike. Under his leadership, Media One Creative has established a reputation for producing 'Content Worth Creating,' encapsulating a philosophy that seamlessly merges creativity with strategic foresight.
In addition to his leadership role at Media One Creative, Derek is also the CEO and Co-Founder of Media One Group, which operates in major markets such as Toronto, Los Angeles, New York, and London. His unique ability to harness the power of storytelling through various mediums has enriched the marketing landscape, making him a sought-after figure in the creative industry. Through strategic collaborations and innovative business models, Derek and his teams have consistently achieved remarkable results and accolades within a competitive environment.
Education and Achievements
Derek's educational journey laid a solid foundation for his career in marketing and media. He completed the Program on Negotiation: Negotiation and Leadership at Harvard Law School, equipping him with essential skills in negotiation and decision-making, further enhancing his leadership capabilities. He also studied journalism at Ryerson University, where he honed his storytelling abilities, allowing him to craft compelling narratives that resonate with audiences.
Derek’s contributions to the field of marketing and media have not gone unrecognized. He is a proud recipient of multiple prestigious awards, including:
- 2 X Winner of Financial Times The Americas' Fastest Growing Companies (2020 & 2021)
- 2 X Winner of Top Growing Companies Canada (Report on Business, The Globe and Mail, 2020 & 2021)
- 2 X Winner of Great Place to Work Canada (2020 & 2021)
- 19 X Winner of The Telly Awards for outstanding TV Commercial and Documentary production
- Winner of Canada's Growth List (formerly Profit 500, Canadian Business, 2020)
- Winner of 30 Under 30 Canada (Marketing Magazine, 2016)
- Winner of Entrepreneur of the Year (Toronto Region Board of Trade, 2015)
- Winner of Business Excellence Award - Under 30 (Toronto Region Board of Trade, 2014)
Notable Contributions and Legacy
Derek’s previous experiences have uniquely positioned him to lead Media One Creative and Media One Group effectively. Before his current ventures, he founded Stories of Humanity, where he focused on powerful storytelling that evokes empathy and understanding in diverse audiences. His prior role as President at Rider Enterprises Inc. demonstrated his entrepreneurial spirit and dexterity in business management. He also served as a Broadcast Associate at Business News Network (BNN), where he gained invaluable insights into media operations, enhancing his expertise in content creation and production. Derek's role as Director at Durable Concrete Products Ltd. and as a Financial Services Representative at TD Canada Trust further expanded his understanding of various industry sectors, contributing to his holistic approach to marketing.
Community Engagement and Future Vision
Derek is passionate about community engagement and believes in using the power of storytelling to make a positive impact. His innovative approach not only drives business growth but also fosters a culture of creativity and collaboration among his teams. At Media One Creative, he continually inspires his colleagues and partners to pursue excellence, encouraging them to think outside the box and embrace new opportunities in the ever-evolving landscape of marketing.
Derek Rider’s journey serves as an inspiration for aspiring marketers and entrepreneurs. His story is one of resilience, creativity, and dedication to making a difference through impactful content. As he continues to lead his companies to new heights, his vision of creating 'Content Worth Creating' remains at the forefront of his mission. Derek is always open to networking and collaborating with like-minded individuals who share a passion for innovative storytelling and marketing excellence.
For inquiries or to learn more about Derek Rider and his work, you can reach him at derek@mediaonecreative.ca. For appointment bookings, please contact his Executive Assistant, Nisha Sanyal, at nisha@mediaonecreative.ca.
tags':['executive leadership','marketing campaigns','content creation','media production','entrepreneurship','award-winning','business development','storytelling','marketing strategy','creative agency','business excellence','Harvard Law School','Ryerson University','media relations','collaboration','Fortune 500 Brands','ROI','Telly Awards','community engagement','Toronto Region Board of Trade','Great Place to Work Canada','Fast Growth Companies Canada','Marketing Magazine 30 Under 30','media industry expertise'],'questions':['How did Derek Rider's education at Harvard Law School enhance his skills in negotiation and leadership within the marketing industry?','In what ways has Derek Rider's experience with Fortune 500 brands influenced his approach to creating successful marketing campaigns?','What are the key factors that contributed to Derek Rider winning multiple prestigious awards for his contributions to marketing and media?','How does Derek Rider envision the future of content creation and marketing in a constantly changing digital landscape?','What strategies has Derek Rider implemented at Media One Creative to foster a positive work environment and earn recognition as a Great Place to Work in Canada?','How did Derek Rider's previous roles in diverse industries shape his approach to developing innovative marketing solutions at Media One Creative?']} 😊✨ 🍀 🏆 👔 🚀 📈 🍁 🌍✨ 🔑 🗣️ 🤝 📰 💡 🎥 📚 🎓 💼 📊 🎉 🎯 ⚡ 👏 🌟 🎊 🏅 💖 🎆 💬 🌱 🎨 💪 🎋 🏨 ✨ 🥇 📩 🛠️ 🤗 🌊 🍂 🌟 🎆 🗞️ ⚡ 📣 ✨ 📲 📸 ✍️ 🔥 🌍 💖 ☀️ 🔑 🌠 🥇 📚 🎊 🥇 📈 🌐 🎤 ✈️ 🎖️ 🪄 📺 🗣️ 🌟 🏙️ 📝 🚀 📖 ⚡ 🌟 🎥 📰 🎭 🎯 📈 🏅 🌿 🎶 📲 🌸 🙌 📢 🚀 🌆 🎡 🏄♂️ 📅 🤝 🎭 🎨 🦋 🍀 📩 🎊 🏗️ 🎤 📋 ⚡ 💡 🌍 🎡 🔑 ⏳ 🥇 📣 🎯 🌱 📕 🌞 🌄 🌻 💡 🌱 🤝 🔑 🗞️ 🍀 🔥 🎊 🎥 💫 🌠 🌍 🎤 🎉 📖 💎 🍀 🔑 🎶 🎯 📖 🌹 🚀 🌻 🎊 🌍 🎯 ⚡ 👏 🏅 🍂 🔥 🎥 🎤 📆 📝 🌲 ✍️ 🎆 🎭 🎶 📦 🔑 📅 ⏳ 🎉 🌀 📰 🚀 🌊 📊 🎥 🎯 🦋 🌻 🍁 📚 🥇 📬 🌠 ✈️ 🌍 📩 🌼 🌱 🎉 📅 🎡 🍁 🎊 💡 🍀 🌿 🗞️ 🔧 🏗️ 📍 ⚡ 📈 📞 🌍 🌲 🎨 🎭 💼 ⏳ 🎪 🎭 🤝 ♻️ 📋 🏗️ ☀️ 🎉 🎡 🌍 🎉 🍥 💖 🥇 👔 🎠 📆 🌈 🎛️ 🏥 🎇 🌞 🏅 🚀 🎺 🌟 🍂 🛠️ 💫 🌼 🔥 🌟 🔑 🌼 ✈️ 📈 🍁 🌈 🌌 ✍️ 📣 📖 🌻 🎉 💻 🍥 🎊 🍀 🔥 🎥 🥇 🍁 🌈 🌍 📦 📊 🔧 🦋 🔥 🚀 ♨️ 🎨 📅 💡 🎥 💫 ✨ 🎉 🎥 📖 ⚡ 🌿 🌱 🌇 💼 📦 👔 🌻 🎡 🌈 ✈️ 📖 🌼 🎸 🎊 📆 🎥 🚀 🌅 🎤 📊 🌼 📅 ✨ 🎲 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Contact Information
For more information about Derek Rider or to explore potential collaborations, you can reach out via email.
- Email: derek@mediaonecreative.ca
- Appointment Bookings: Please contact Nisha Sanyal, Executive Assistant, at nisha@mediaonecreative.ca for scheduling.
Derek Rider is committed to fostering innovation within the marketing and content creation sectors, continuing to set new standards for excellence, and helping brands achieve their full potential through creative storytelling and strategic marketing initiatives.
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Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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