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Lynette Janac
CEO - Luxury Guide
Lynette Janac is a seasoned business professional with a diverse career spanning multiple industries. Here's a comprehensive overview:
Professional Background
Career Highlights:
- Founder and CEO of Luxury Guide USA (2011-present)12
- Publisher/General Manager of South Florida Auto Guide (2007-2011), where she tripled revenue from $1,092,000 to $3,250,000 in just 10 months1
- Business Development Executive at South Florida Business Journal (2006)1
- General Manager at Auto Trader (2002-2006), leading a $14 million market to all-time highs12
- Account Executive at Sanofi Pharmaceuticals (2001-2002)1
- Owner/Business Development Manager at Basic Success, Inc. (2000)1
- Marketing Director at American Invsco (starting in 1997)1
Professional Philosophy
Lynette describes herself as a "Connector of People" and a "Creator of Win-Win Collaborations". She leads through inspiration, focusing on constructive coaching and positive reinforcement.2
Education
- Bachelor's Degree from Illinois State University
- Double Major in Marketing and Business Administration (1988-1992)12
Current Role
As the Founder of Luxury Guide USA, she oversees 5 Senses Marketing strategies involving:
- Experiential Events & Activations
- Publishing printed and direct-mailed Luxury Guides
- Digital media content2