Lynette Portillo

Lynette Gomez Portillo is a seasoned professional with 25 years of experience in selling technology solutions across various industry segments such as Oil&Gas, Electrical, Pharmaceutical, Consumer Goods, Retail, and Insurance.

She has held roles in Sales, Business Development, Marketing, and Project Management in global companies like Honeywell, Xerox, Softtek, Cisco, Huawei, and Alcatel.

With a Master's degree from EOI Escuela de Organización Industrial, Lynette has been actively involved in commercial and marketing strategies for medium-sized technology provider companies over the last 7 years.

She is an expert in digital marketing and serves as a professor at Tec de Monterrey while also mentoring entrepreneurs in the field of entrepreneurship.

Lynette specializes in helping companies define and implement effective business models, value propositions, and leveraging technology for sustainable growth.

She offers consultancy in areas such as Strategic Business, Sales, and Marketing Plans, as well as Social Selling Strategies, digital transformation, and technology implementations like CRM, marketing automation, and inbound marketing.

Lynette's expertise spans various tech and business skills including digital transformation, ERP, CRM, Social Selling, Inbound marketing, Marketing Automation, Solution Selling, and Customer Experience.

She has a rich educational background with studies at Escuela de Organización Industrial, Universidad Católica Andrés Bello, Universidad Central de Venezuela, and Universidad Rafael Urdaneta.

With a diverse organizational history, Lynette has served in key roles such as B2B Sales Marketing Consultant at Ideasd2, VP Business Development at OpenTec, and Professor of Digital Marketing at Tecnológico de Monterrey.