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Lyndsay De Carolis
Director of Brand Strategy at The New York Times
Lyndsay De Carolis is a transformative brand leader with a passion for engaging consumers, sharpening strategies, and accelerating revenue. With a Bachelor of Arts in Environmental Studies and Spanish from the University of Michigan, she has a wealth of experience leading organizations to success. She is a problem solver with an exceptional ability to identify patterns and opportunities in ambiguous situations. Lyndsay brings together teams to formalize an approach while positively impacting teams, communities, and the world. She is an expert in brand planning, insight and brief development, campaign planning, digital strategy, analysis, creative development, product positioning, public speaking, coaching and mentoring, experiential marketing, market research, and leadership. Her previous experience includes Director of Brand Strategy and Director of Brand Marketing at The New York Times, Senior Brand Strategist at Credit Karma, Global Brand Planning Director at Nike, and positions as Global Digital Brand Manager, Global Digital Brand Specialist, and Global Community Specialist at Nike. In addition, as a Researcher at Michigan League of Conservation Voters, she has extensive knowledge of the environmental industry.
