Lynda Lucas

Lynda Lucas is a seasoned design professional based in New York City, currently serving as the Design Lead at Cash App Labs. With over 16 years of experience in the design industry, she has held various significant roles that showcase her expertise in creative direction and visual design.

Professional Background

• Current Role: Lynda has been with Cash App since August 2021, where she leads design initiatives and projects within the Labs division, including notable work on Cash App Studios.12

• Previous Experience:

  • Creative Director, Head of Visual Design at frog: From May 2019 to August 2021, she oversaw visual design and strategy for a global design firm, guiding multidisciplinary teams to create innovative user experiences across various industries.12
  • Adjunct Professor at Parsons School for Design: Since September 2015, she has taught foundational typography within the Communication Design department, contributing to the education of future designers.1
  • Design Director at Damn Joan: Lynda led the creation of a lifestyle editorial brand focused on storytelling and visual identity from 2017 to 2018.1

Education

Lynda holds a Bachelor of Science degree in Graphic Design from the University of Cincinnati's College of Design, Architecture, Art, and Planning (DAAP), which she completed in 2009.1

Skills and Interests

Her professional interests include design strategy, innovation consulting, and crafting meaningful user experiences. Lynda is passionate about beauty, craft, and execution in design, embodying her roles as a maker and educator within the creative community.1

Overall, Lynda Lucas is recognized for her contributions to design education and her leadership in developing impactful visual strategies in various high-profile roles throughout her career.