Hugo Serodio

Lead Designer at iion with expertise in creative direction and marketing design.

🚀 Hugo Serodio

Hugo Serodio is a Lead Designer at iion, a company that is redefining monetization and advertising for gaming. He has over 20 years of experience in the creative industry, with a background in brand and marketing management.1

About

Serodio's expertise lies in branding, technology, human behaviour, and trends. He leads the design team and oversees the branding process, from strategy to execution, ensuring consistency and results across print and digital channels. He also collaborates with clients and teams from various sectors, such as advertising, architecture, food and beverage, travel and tourism, and more.1

Experience

Lead Designer at iion (August 2022 - Present)
Digital Design and Intelligence Management Coordinator at VILA VITA Parc Resort & Spa (February 2021 - August 2022)
Brand & Digital Strategist at VILA VITA Parc Resort & Spa (August 2020 - August 2022)
Marketing Visual Designer at Unbabel (July 2019 - May 2020)
Head of Design & Communication at Biklio (February 2018 - July 2019)1

Education

Master's degree in Marketing Management from IADE - Creative University (2018 - 2020)
Postgraduate in Branding and Brand Management from Universidade do Algarve (2009 - 2010)
Bachelor's degree from Universidade do Algarve1

Experience

Lead Designer at iion (August 2022 - Present)

Digital Design and Intelligence Management Coordinator at VILA VITA Parc Resort & Spa (February 2021 - August 2022); Brand & Digital Strategist at VILA VITA Parc Resort & Spa (August 2020 - August 2022); Marketing Visual Designer at Unbabel (July 2019 - May 2020); Head of Design & Communication at Biklio (February 2018 - July 2019); Brand & Visual Consultant at Biklio (August 2016 - February 2018); Independent Creative Consultant (November 2015 - June 2019); Art Director & Designer at Grupo Executive (August 2014 - April 2015); Design Supervisor at WHITE_Brand Services (February 2014 - August 2014); Full Stack Designer at Fyber (October 2012 - February 2014); Brand Consultant & Entrepreneur in São Tomé and Príncipe (May 2011 - September 2012); Senior Designer / Art Director at YOUmix (March 2006 - May 2011); Senior Designer at Usagi Design (November 2005 - March 2006); Graphic Designer & Copywriter at Arta Design (2005); Graphic Designer at Atelier do Sul - Design Consultants (2004); Graphic Designer at Nameless Design (2002 - 2004); Internship, Illustrator at Darquiterra (2000 - 2002)

Education

Master's degree in Marketing Management from Universidade do Algarve (2018 - 2020); Postgraduate in Branding and Brand Management from IADE - Creative University (2009 - 2010); Bachelor's degree in Graphic and Communication Design from Universidade do Algarve (1999 - 2003); Web design from Significado (2005); Advertising & Marketing from Escola Superior de Comunicação Social (1998 - 1999); Digital Marketing from Google Atelier Digital (2019); Seminar on The role of eCommerce in the omnichannel retail strategy from Faculdade de Economia da Universidade do Algarve | CIEO (2019); Negotiating the deal, a Business Seminar from Faculdade de Economia da Universidade do Algarve | CIEO (2019); Workshop on Digital Project Management Foundations from EDIT. - Disruptive Digital Education (2021); Workshop on Digital Product Design from EDIT. - Disruptive Digital Education (2017); Masterclass on Ideas, where they come from and how they look from ETIC_Algarve (2011)