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Lynda Liu
Head of Marketing at Place Exchange
Lynda Liu is the Head of Marketing at Place Exchange, a company that specializes in programmatic out-of-home (OOH) advertising.1 She has been with Place Exchange since December 2019, initially joining as the Director of Marketing before being promoted to her current role in October 2022.1
Professional Background
Lynda has extensive experience in marketing, particularly in the tech and media sectors. Her expertise includes:
- Brand building
- Messaging development
- Audience engagement
- Content creation
- Integrated marketing strategies
Prior to her role at Place Exchange, Lynda held marketing positions at several other companies:
- Director of Marketing at Emogi Technologies (October 2016 - March 2019)
- Director of Marketing at Celtra, Inc. (September 2015 - May 2016)
- Co-Founder and Marketing Consultant at Taylor & Liu (May 2016 - October 2016)
Responsibilities at Place Exchange
As Head of Marketing, Lynda is responsible for:
- Sales enablement
- Product marketing
- PR communications
- Corporate branding
She has been instrumental in analyzing and reporting on programmatic OOH trends, contributing to industry publications and sharing insights on the growth of this advertising sector.23
Additional Pursuits
Outside of her primary role, Lynda is also known for:
- Hosting and producing "Feast Meets West," a podcast on Heritage Radio Network about Asian food (June 2016 - July 2021)
- Organizing #NOBSMKTG meetups for marketers
Lynda's diverse experience and her current position at Place Exchange have established her as a knowledgeable voice in the programmatic OOH advertising industry.
