Lynda Cavalera

Lynda Cavalera is an accomplished executive and non-executive director with over 25 years of experience in global markets spanning financial services, banking, retail, Government, education, and NFPs.

With a strategic and creative mindset, Lynda excels in building purpose-led brands, enhancing customer experiences, and driving commercial success through sales and marketing expertise.

She has a proven track record of leading transformative change in disrupted markets, implementing growth strategies, and driving digital transformation.

Known for her energy, passion, and innovation, Lynda is skilled in navigating complex, geographically dispersed organizations and fostering collaborative relationships within teams, external partners, and Boards.

As a non-executive director, Lynda brings a deep understanding of board governance and has a history of delivering positive turnaround outcomes through collaborative work with board members and management.

Currently serving as the Chair of the Australian Marketing Institute and General Manager of Sales & Marketing at SGS Australia, Lynda's educational background includes certifications in marketing and company directorship, alongside a Master's in Business Administration and Bachelor's in Applied Science.

Her professional journey features roles at SGS Australia, Make-A-Wish Australia, RMIT University, Kinetic Super, Australia Post, Aviva, ANZ, IOOF, AXA, and Hewlett-Packard, covering diverse areas such as sales, marketing, branding, and communications.

Lynda has a strong commitment to driving organizational growth, enhancing brand value, and fostering high-performing teams to achieve strategic objectives and deliver exceptional results.