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Lydia Maurer
Founder & Creative Director at Phylyda
Lydia Maurer is a prominent figure in the fashion industry, recognized for her role as the Founder and Creative Director of Phylyda, a brand known for its inclusive swimwear. With over 15 years of experience, Maurer has built a reputation for her expertise in fashion design and creative management, having worked with prestigious brands such as Givenchy, Saint Laurent, and Paco Rabanne.12
Career Highlights
- Founder & Creative Director at Phylyda (since May 2014): Maurer established Phylyda to create swimwear that embraces body diversity and promotes inclusion among women.34
- Creative Consultant: Since January 2019, she has also been providing consulting services in the fashion sector, leveraging her extensive industry knowledge.1
- Previous Roles: Before founding Phylyda, she was involved in women's ready-to-wear design at Givenchy, contributing to her deep understanding of the fashion landscape.1
Vision and Impact
Lydia Maurer emphasizes the importance of body acceptance and community building through her work at Phylyda. Her brand aims to challenge traditional norms in swimwear design by catering to a broader range of body types, thereby fostering a more inclusive environment for women.34
In summary, Lydia Maurer is not only a skilled designer but also an advocate for inclusivity in fashion, making significant strides through her innovative approach at Phylyda.
