Luuk Monnikhof

Luuk Olde Monnikhof is the Commercial Director and co-owner of De Monnik Dranken, a fourth-generation family company specializing in drinks and beverages.

Under the leadership of the 3rd and 4th generation, De Monnik Dranken has evolved into a prominent organization in the drinks industry, boasting a diverse portfolio of over 9600 products and employing 100+ individuals.

The company excels in offering a wide range of spirits and exclusive wine imports from 35 countries to clients that include wholesalers, retailers, wine and liquor stores, specialty shops, and horeca businesses across The Netherlands.

De Monnik Dranken marked a significant milestone in 2018 by celebrating its 100th anniversary and receiving the prestigious "Royal" designation from the King's commissioner in the province of Overijssel.

Luuk Olde Monnikhof's educational background features a Degree in Wine from the Dutch wine academy, certifications in spirits and wines, a Master of Science in Strategic Marketing and Sales Management from the London School of Business and Finance (graduated with distinction), and a Bachelor of Business Administration in Finance & Control from the University of Applied Science of Amsterdam.

His professional experience includes various roles within De Monnik Dranken, such as Marketing & Field Sales Manager and Marketing & Sales positions, as well as internships at BenRiach & Glendronach Distillery Company Ltd. and Deloitte Nederland. He has also served as the Chairman of the student association at O.V Areiopagos.

With an extensive background in the beverage industry, coupled with a strong educational foundation in marketing, sales, and business administration, Luuk Olde Monnikhof exemplifies a seasoned professional in the realms of drinks and commercial management.