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Johnny Lazenby
Vice President - Southeast at Mahalo Spirits Group
Professional Background
Johnny Lazenby is a highly experienced professional in the beverage industry, with a career spanning over 23 years. His extensive expertise encompasses various segments of beverage sales, including spirits, wine, beer, and mixers. As the current Vice President of Sales for Mahalo Spirits Group, Johnny leads a dedicated team in driving growth and innovation within the organization.
Throughout his career, Johnny has built a reputation as a results-driven leader with a talent for opening and developing new markets and distributors. His previous roles have seen him ascend to notable positions within large and reputable organizations such as E&J Gallo Winery and Breakthru Beverage Group. His hands-on experience in both Off-Premise and On-Premise sales management has equipped him with a comprehensive understanding of the industry dynamics, which he leverages to foster strong relationships with clients and partners alike.
Education and Achievements
Johnny Lazenby graduated with a Bachelor of Science degree in Management Information Systems from Florida State University in May 2000. His educational background has laid a solid foundation for his analytical and managerial skills, enabling him to navigate the complexities of the beverage industry successfully.
Prior to his collegiate education, Johnny attended The Peddie School, where he likely cultivated the leadership skills and discipline that have characterized his professional life. His diverse academic and professional experiences converge to create a well-rounded individual who excels in strategic planning and market development.
Notable Achievements
Throughout his extensive career, Johnny has achieved numerous milestones that highlight his commitment to excellence and his ability to drive organizational success. Some of his key achievements include:
- Leadership Roles: Rising through the ranks to become Vice President of Sales at Mahalo Spirits Group, wherein he plays a crucial role in shaping the company's sales strategy and market approach.
- Market Development: Proficient in opening and nurturing new markets, showcasing his strategic insight and ability to predict industry trends.
- Sales Management: Proven track record in managing large-scale sales operations for leading beverage companies, consistently meeting or exceeding sales targets.
- Client Relationships: Established strong ties with key accounts and distributors, leveraging these networks to gain competitive advantages for the companies he has represented.
- Innovative Strategies: Developed and executed innovative sales and marketing strategies that resonate with consumers and elevate brand presence in the marketplace.
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