Lulu Luchaire

Lulu Luchaire is an entrepreneur, leader, and brand & marketing expert with over 20 years of experience in the industry.1 She is best known as the founder and creative director of Ondalinda, a luxury festival that she launched in 2016.2

Professional Background

Luchaire's career spans various roles in branding, marketing, and event production. Her expertise lies in building brands and creating unique experiences that blend culture, art, and sustainability.

Ondalinda Festival

In 2016, Luchaire founded the Ondalinda festival in Careyes, Mexico, collaborating with Filippo Brignone, President of the Careyes Foundation.2 The festival aims to promote genuine cultural exchange while benefiting local communities and the environment. Ondalinda features:

• International entertainment and presenters
• Cultural activities and art installations
• Collaborations with local artists and artisans
• A focus on sustainability and positive impact

Ondalinda Foundation

Luchaire is also involved with the Ondalinda Foundation, a project under the Many Hats Institute, a 501c3 organization based in Washington, DC.2 Through this foundation, she works with indigenous communities in Mexico, particularly the Wixarica (Huichol) and Purépecha peoples.

Recent Ventures

In 2021, Luchaire co-founded OCHO, an innovative car insurance company.3 OCHO aims to make auto insurance more accessible and affordable, offering flexible payment options and focusing on financial resilience for its customers.

Lulu Luchaire continues to be active in various entrepreneurial and creative pursuits, leveraging her extensive experience in brand building, event production, and cultural initiatives.