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Luke Perkins
Brand and Creative Director at The Coca-Cola Company
Luke Perkins is currently the Group Director of Creative Strategy at The Coca-Cola Company, a position he has held since November 2022. Based in the Greater Chicago Area, he leads diverse teams and focuses on building brands through creativity.
Professional Experience
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The Coca-Cola Company
Group Director, Creative Strategy
November 2022 - Present -
Vacasa
Vice President of Brand and Creative
May 2022 - November 2022
Director of Brand and Creative
February 2021 - May 2022
Creative Director
December 2019 - February 2021 -
NORTH
Executive Creative Director + Partner
February 2014 - July 2017 -
Arnold Worldwide
SVP Creative Director
July 2008 - February 2014 -
Modernista!
Senior Art Director
April 2006 - June 2008
Perkins has a robust background in creative leadership, having worked with major brands such as New Balance, Volvo, and Adidas. His work has significantly impacted brand visibility and revenue growth, particularly noted for co-creating the "Let's Make Excellent" campaign for New Balance, which contributed to a substantial increase in global revenue from 2010 to 2015.1
