Luke Brown

Luke Brown is a prominent figure in the Australian marketing and advertising industry, serving as the Group CEO and founder of AFFINITY, a data-driven advertising agency based in Sydney. With over 20 years of experience, he has built a reputation for integrating communications, media, and technology within his work. Under his leadership, AFFINITY has been recognized as Australia's most effective digital and specialist agency for three consecutive years.1

Professional Background

• Current Role: CEO and Founder of AFFINITY Agency Group since November 2002.
• Previous Experience: Brown has spent a decade working with top multinational companies before establishing AFFINITY, which focuses on data analysis as a core component of its services.
• Advisory Roles: He also serves as a Board Advisor for Canni Money since August 2021.1

Achievements

Luke Brown has received over 70 effectiveness awards, highlighting his contributions to the field. His accolades include:

• Silver for Best Use of Discipline: Media Planning at the New York Festivals AME 2020.
• Best Customer Acquisition Campaign at the ECHO Awards 2020.
• Multiple awards from the Effie Awards, which honor significant achievements in advertising effectiveness.1

Speaking Engagements

Brown is an active speaker at various conferences, including global events like SXSW and local gatherings such as Mumbrella 360 and ADMA Data Day, where he shares insights on marketing strategies and data utilization.1

In summary, Luke Brown is a key player in shaping the future of marketing in Australia through innovative data-driven strategies and effective communication practices.