Luisa Cuellar-Calad

Luisa Cuellar-Calad, MBA, is a seasoned professional with over 15 years of experience in Media and Communications, having engaged with Senior Executives on communication strategies pivotal in recent history.

Having played a crucial role at CNN's Legal unit, Luisa offered counsel to Senior Executives and over 52 teams globally, overseeing internal, external, and crisis communications policies, particularly during significant events like the January 6 Capitol Hill riots and US Presidential Elections.

During her tenure in Hong Kong, managing Media Relations across 17 countries in Asia-Pacific, Luisa collaborated with Senior Leaders in Sales, Marketing, PR, and Editorial teams to drive robust media relations programs, supporting strategic growth in the region.

Luisa's expertise encompasses executive media training, international and U.S. media relationships, strategic communications, reputation management, branding, digital, and social media strategy.

Beyond her professional endeavors, Luisa was born in Medellín, Colombia, holds an MBA from Erasmus University, and engages in advisory roles for Huellas Sanadoras, a non-profit focusing on Animal Assisted Therapy in Latin America.

With an extensive educational background including a Master of Business Administration, a Bachelor's degree in Mass Communication/Media Studies, and experience in various prominent organizations like CNN, CBS, and Univision, Luisa Cuellar-Calad stands out as a versatile and accomplished professional with global exposure.