Luis Adler

Accomplished executive with a strategic mindset

Luis Adler is currently the Head of Marketing & UX at Qwell Express, a division of Coca-Cola HBC, based in Zurich, Switzerland. He has been in this role since January 2022.1

In his current position, Luis is responsible for:

Managing a 7-figure CHF marketing budget
Driving B2C revenue growth through strategic marketing campaigns and website optimizations
Collaborating across departments to accelerate e-commerce growth
Developing Qwell's value proposition and marketing strategy
Leading customer acquisition and retention strategies
Creating an optimal shopping experience
Managing and scaling a high-performing team

Prior to his current role, Luis has held several other marketing and customer success positions:

Senior Online Marketing Manager at ASMALLWORLD (July 2018 - March 2019)
Head of Customer Success at Hyphen UK (June 2016 - May 2018)
Customer Success Manager at Hyphen UK (September 2015 - June 2016)
External Consultant at Zercatto (January 2015 - August 2015)
Director of Business Development at Zercatto (October 2013 - December 2014)

Throughout his career, Luis has demonstrated expertise in digital marketing, customer acquisition, retention strategies, and data analytics across various industries.1

Highlights

Sep 28 · supremecourt.gov

[PDF] UNITED STATES REPORTS - Supreme Court

Feb 29 · govinfo.gov

[PDF] SENATE-Tuesday, February 29, 1972 - GovInfo

Experience

Head of Marketing & UX at Coca-Cola HBC (Qwell Express) since January 2022

Director of B2C Growth at yamo (December 2020 - December 2021), Head of Performance Marketing at yamo (March 2019 - December 2020), Senior Online Marketing Manager at ASMALLWORLD (July 2018 - March 2019), Head of Customer Success at Hyphen UK (June 2016 - May 2018), Customer Success Manager at Hyphen UK (September 2015 - June 2016), External Consultant at Zercatto (January 2015 - August 2015), Director Of Business Development at Zercatto (October 2013 - December 2014), International Settlement Account Manager at BNP Paribas (December 2009 - July 2012), Account Manager - Operations (Trainee) at BNP Paribas (January 2010 - April 2010)

Education

Master in International Management, MSc International Management, Distinction from Strathclyde University (2012 - 2013), Bachelor in Business Administration and Management, General from Universidade Católica Portuguesa (2003 - 2010), Abitur (Secondary School, General) from German School in Porto (1989 - 2003)