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Ludivine Cherif-Cheikh
Expert in Brand strategy and deployment - Freelance - ex Doctolib & happn
Ludivine Cherif-Cheikh is a highly experienced communications professional with over 10 years of expertise in both B2B and B2C communications. She has a Master's Degree in Intercultural Communications Management from CELSA - Ecole des hautes études en sciences de l'information et de la communication, a Bachelor and Master's Degree in Communications Management from Sup de Pub Paris, Groupe INSEEC, and a Master's Degree in International and Intercultural Communication from San Diego State University-California State University.
Before joining Doctolib, Ludivine was the Global Communications & international coordination Manager at CBA Design - Ogilvy WPP Group and Communication Consultant at Opinion Valley. She also worked as a Junior consultant in Communications/Marketing at Mister Joe, was in charge of communications at the French Renewable Energies' Syndicate, and had interned at Printemps and H as an Internal Communications and Art Buyer respectively.
At Doctolib, she served as the Communication Manager France before becoming the Global Brand Senior Manager. Ludivine has a lot of experience in brand strategy and activation, including trend-watching, positioning, change management, KOL identification, content creation and distribution, media approach, and more. She has managed teams of 2 to 4 people and external partners, followed up on production, and provided financial input. Ludivine is also skilled in evaluation, setting objectives per KPI, monthly reports, and learning by doing.
Ludivine considers herself as being autonomous, organized, curious, creative and innovative, hands-on, reactive, and connected. Additionally, she is a blogger.