Lucy Coast

Lucy Coast is the Communications Director at Business for Nature, a global coalition that amplifies business voices calling for government action on nature and biodiversity.1 She is based in Bristol, UK.1

Professional Background

Lucy has a background in sustainability and communications, which aligns perfectly with her current role.1 Before joining Business for Nature, she ran her own freelance communications business for several years, working with clients such as TSB, Good Energy, and KPMG.1

In her current position, Lucy is responsible for:

• Overseeing communication strategies for the organization
• Managing projects and budgets
• Providing regular updates to the Executive team
• Working closely with key stakeholders to design and deliver initiatives2

Initiatives and Campaigns

Lucy has been involved in several notable projects and campaigns:

• She played a role in launching the global "It's Now for Nature" campaign, which aims to rally companies to develop credible nature strategies.3
• She has been vocal about the importance of nature-based solutions and their funding, emphasizing that "there is no business on a dead planet".4
• Lucy has been actively involved in promoting the concept of becoming "nature positive" in the business world.5

Personal Interests

Outside of her professional life, Lucy has some interesting experiences:

• She once had tea and biscuits with Sir David Attenborough in his living room while working on a global climate change project.1
• Her LinkedIn username is lucy-coast-0358862, as mentioned in the query.

Lucy Coast's role at Business for Nature allows her to combine her expertise in communications with her passion for sustainability, contributing to the organization's mission of promoting business action for nature conservation.