Lucy Banks

Lucy Banks is an accomplished professional with over 20 years of experience in the media, creative, content, marketing, and technology industries. She has a proven track record of driving business results within complex global organizations and a deep knowledge of the advertising and entertainment content ecosystems. Lucy's educational background includes Joint Hons English Literature and Communication Studies at the University of Liverpool and studies at Lincoln Christ's Hospital School.

Lucy has held several senior leadership positions, including Head of Brand Business Development and former Head of Content for Brands at EMEA Google/YouTube. She is also the former Owner of Violet Vintage and has worked as an Executive Creative Director at Bauer Media Group, ZenithOptimedia, and Initiative. Lucy focuses on creating amazing content that people actually want to spend time with and how brands can be a valuable part of this.