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Lucie Cregeur
Senior Marketing Manager at Best Buy
Lucie Cregeur is an accomplished marketing professional with extensive experience in various aspects of marketing, particularly at Best Buy. Here's a comprehensive overview of her career and background:
Professional Experience
Lucie Cregeur has held several senior positions at Best Buy, showcasing her expertise in marketing strategy and leadership:
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Senior Manager, Cultural, Cause & Sponsorship Marketing (April 2019 - September 2022): In this role, she was selected to build and lead Best Buy's Cultural, Cause, and Sponsorship Marketing division. She oversaw the design of short- and long-term marketing strategies, brand vision, and customer activation objectives. Lucie managed a multi-million dollar budget and led a dynamic team.1
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Senior Manager, Brand Marketing (Holiday Campaign) (May 2015 - October 2016): She directed the brand marketing strategy for the 2015 Holiday campaign, overseeing a complex multi-faceted strategy spanning digital marketing, promotional planning, loyalty offers, and value proposition.1
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Marketing Manager - Digital Imaging (October 2012 - May 2015): In this role, she designed and executed integrated marketing strategies within the Digital Imaging and Entertainment categories, overseeing key vendor partnerships and collaborations.1
Education
Lucie holds impressive academic credentials:
- BA in Communications & Business Management from Michigan State University
- MBA in Marketing from the University of Georgia - Terry College of Business
Skills and Expertise
Lucie is known for her:
- Integrated marketing strategy
- Brand management
- Digital and traditional marketing
- Cause and sustainability marketing
- Communications
- Sponsorship programs
- Customer activation
- Budget management
Current Position
As of December 2022, Lucie Cregeur has joined CARE as a Senior Marketing Manager on the Market-Based Approaches team, which aims to help women save, invest, and grow their businesses.32
Personal Interests
Outside of her professional life, Lucie describes herself as a seamstress, pasta lover, and alumna of Michigan State University and the University of Georgia MBA program.4
Lucie Cregeur's career trajectory demonstrates her ability to drive business value through meaningful marketing programs that resonate with audiences, particularly in areas of cultural, cause, and sponsorship marketing.
