Luciana Aronson

Luciana Aronson is a seasoned professional with a strong background in Business Development, focusing on Population Management and the implementation of Strategic Health Projects. She has held leadership positions and executed activities in various regions including São Paulo - Capital, Interior, Litoral Sul; N, NE, CO, and Rio de Janeiro.

Her expertise lies in Market Prospecting and New Business Development, particularly in Health Operators, Health Self-management Entities, Cooperatives, HR departments of companies, and the Pharmaceutical Industry. Luciana actively engages with stakeholders at all levels to drive projects and ensure timely delivery.

She excels in Change Management, Project Monitoring, adhering strictly to Compliance standards, Quality Organizational Programs, and providing internal and external client reports. Luciana also strategizes and executes sales channel plans, devises commercial strategies, leads teams, and manages sales operations.

Luciana's skill set includes strategic market analysis for business development and product management. She has a strong Market Intelligence, analyzing new markets strategically and identifying business opportunities. Luciana is adept at developing operational capabilities to support sales channels and plays a pivotal role as a 'hunter' and 'farmer' in the sales process.

With a focus on market connectivity such as Electronic Authorization and Invoicing in major accounts across regions SP, N, NE, and CO, Luciana has proven experience in Prospecting, Negotiation, Contracting, Cost Analysis, Supplier Negotiation, Product/Partnership Development, Team Engagement, People Development, Performance Correction, and KPI Monitoring for enhanced productivity.

Luciana holds a strong educational background with an MBA in Marketing, Compliance Certification specializing in Risks and Compliance, and further specialization in Strategic Business Management, Tax Law, and Marketing. She has held key roles in various organizations including Head of Business Development at Grupo Bem, and prior roles at prestigious institutions like Universidade Presbiteriana Mackenzie, Ignilife Brasil, Sharecare Brasil, and Mondial Assistance Brasil to name a few.