Lucia Bonilla Fridlyand

Lucia Bonilla Fridlyand is a first-generation marketer and advertiser who started her career on Wall Street, instilling in her a love for analytics, excel, and numbers.

With a strong passion for problem-solving, retail, e-commerce, branding, and the customer experience, Lucia has diverse cross-sector experience, primarily focused on grocery, CPG, and beauty industries.

She has excelled in roles in brand management, product management, marketing, and advertising, contributing to renowned brands such as The Coca-Cola Company, Amazon, and Morgan Stanley.

Despite working in established companies, Lucia often held challenger or startup roles within them, thriving in collaborative team environments.

A graduate of Princeton University with a BSE in Operations Research and Financial Engineering, Lucia also holds a Master of Business Administration (MBA) from The Wharton School.

Her professional journey includes roles like Senior Account Executive, Senior Program Manager, Custom Advertising, Senior Sales Account Manager, and Senior Product Manager & Marketing, Private Label at Amazon.

Additionally, she has served as Associate Director, Marketplace at Quidsi, Business Leadership Associate at The Coca-Cola Company, Assistant Brand Manager for TWIX at Mars, and in various roles at financial institutions like Morgan Stanley and UBS Investment Bank.

Outside her career, Lucia enjoys activities like Crossfit, reading, travel, and is passionate about mentoring and coaching.

If you seek insights or guidance, she is open to discussions. Connect with Lucia for her expertise in marketing, advertising, brand management, product management, and e-commerce.