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Luca Qiu
China Advisor - CEO @ Value China (Neosperience SpA group) - Digital coordinator @ Italy-China Chamber of Commerce - Cross-cultural values and digital innovation
Luca Qiu is the CEO of Value China, a leading market solutions provider with partnerships across major platforms such as Xiaohongshu, Tencent, and Bytedance.4 He is a China and Italy expert and experienced Project Manager with notable achievements in his professional career.13
Value China, co-founded by Luca Qiu along with three other Sino-Italian entrepreneurs, aims to create a digital bridge between China and Italy.2 In addition to his role at Value China, Luca serves as the Digital coordinator for the Italy-China Chamber of Commerce.
Luca's expertise spans cross-cultural values and digital strategies, making him a valuable asset in facilitating business relationships between China and Italy. He has also been involved in sharing insights about managing Western brand presence on platforms like Xiaohongshu, contributing to shaping the narrative of Italian excellence in the Chinese market.5
