Luca Michas

Luca Michas is an experienced commercial business leader with an entrepreneurial spirit who currently serves as the Chief Marketing Officer at Smile Versicherung.1 He has a background in Fast-Moving Consumer Goods (FMCG) and a passion for disruption in business.

Career Highlights

Co-founder of yamo:: Before his role at Smile Versicherung, Luca co-founded yamo, a direct-to-consumer baby and children's food company, in 2016. As the co-founder and CMO of yamo, he demonstrated his expertise in FMCG, branding, and digital marketing.3

Transition to Smile Versicherung:: In April 2024, Luca made a significant career move, joining Smile Versicherung. This transition was described by Luca himself as a challenging communication, indicating the emotional weight of leaving his previous role at yamo.2

Skills and Expertise

Luca Michas is known for his:

• Entrepreneurial spirit
• Digital marketing and growth hacking skills
• Experience in FMCG and branding
• Leadership in commercial business

Education

Luca received his education from the University of Zurich1, which has likely contributed to his business acumen and entrepreneurial success.

Professional Engagement

Luca is active in the professional community, participating in speaking engagements and panel discussions. In May 2022, he was looking forward to speaking at a panel, showcasing his expertise and willingness to share knowledge with others in the industry.3

Luca Michas's career trajectory demonstrates a blend of entrepreneurial success, marketing expertise, and a willingness to take on new challenges in different sectors, from food tech to insurance.