Louis Cho

Louis Cho is a seasoned Data-Driven Marketer, Data & Analytics leader, and Customer Experience executive with over 20 years of diverse industry experience.

He has worked across various sectors including Banking, Media, Automotive, Retail, CPG, QSR, Telecom, and Tourism, gaining insights and best practices that he creatively applies across industries.

Louis excels at designing and implementing impactful 1:1 personalized customer experiences fueled by big data, advanced analytics, AI-powered creative technologies, marketing automation, and customer-centric insights.

His key strengths as a marketing and analytics leader lie in team building, modernizing brand and marketing capabilities, enabling mass personalization at scale, optimizing martech stack architectures, and deploying AI/ML-driven marketing automation.

Louis holds advanced degrees in Mathematics & Statistics with a minor in Psychology and an MBA specializing in Marketing & Strategy, providing him with a unique blend of analytical and strategic skills.

He is deeply passionate about the convergence of data, technology, digital trends, and psychology in shaping outstanding customer experiences.

Louis's professional journey includes roles such as Chief Experience Officer at Affinity Credit Union, Founder & Managing Partner at Nexus AI, Vice President at The Marketing Store, Head of Marketing Sciences at Wunderman, and consulting positions at Bell, PwC, and IBM.

With a people-first and Team One mindset, Louis Cho is keen on connecting with fellow data-driven marketing enthusiasts to explore the evolving landscape of marketing and customer engagement.