Amy Diette

Executive Marketing, Customer, & Business Transformation Strategist | AI, SaaS, Media Solutions, Omni-Channel, Partnerships, Product, Sustainable Growth | Responsible leadership

Amy Diette is a results-driven strategic leader with over 20 years of experience in marketing transformation, SaaS solutions, automation, personalization, advanced data analytics, media, and artificial intelligence.

She excels in fostering a culture of accountability and curiosity, promoting creativity, innovation, collaboration, and continuous learning within teams.

Amy's expertise spans various industries, including hospitality, gaming, sports, and entertainment, where she has led transformative marketing initiatives, managed cross-channel strategies, optimized brand positioning, and enhanced customer retention.

Her track record includes increasing revenue streams, audience growth, and engagement through digital innovation, omni-channel campaigns, marketing technology implementation, data-informed insights, and strategic partnerships.

As a trailblazer in digital innovation and business transformation, Amy leverages cutting-edge technology and data infrastructures to drive personalization and improve customer experiences.

She is adept at simplifying the complexities of marketing leadership, AI integration, and market trends, advocating for agility and a growth mindset within marketing functions to prepare for sustainable growth.

Amy Diette holds a Bachelor of Science in Business Marketing from Murray State University, and has pursued education in Data Analytics, Predictive and Artificial Intelligence from Cornell University, as well as Executive Presence and Influence from Wharton Executive Education.

She has held various leadership roles including Vice President of Marketing at Maverick Gaming and Icon Parking, Vice President of Strategic Marketing at Foxwoods Resort Casino, Vice President CRM & Database Strategy at HBSE Ventures, and Director positions at prominent organizations like MGM Resorts International and Caesars Entertainment, Inc.

A member of Chief, a private network for women leaders, Amy Diette continues to drive success through her strategic marketing expertise, passion for innovation, and commitment to fostering a culture of growth and excellence.