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Lori Wizdo
One-time marketing analyst, researcher, advisor, and executive (now retired).
Lori Wizdo is a seasoned marketing analyst and executive, currently serving as the Vice President and Principal Analyst at Forrester Research. Based in Philadelphia, Pennsylvania, she specializes in B2B marketing strategies and has a reputation for advising marketing executives on how to effectively engage with customers.
Professional Background
- Current Role: Vice President, Principal Analyst at Forrester Research, where she focuses on B2B marketing.
- Expertise: Wizdo emphasizes the importance of customer-centric approaches in B2B marketing, advocating for making buyers partners rather than mere targets. Her insights have been featured in various publications, highlighting trends and best practices in the industry.45
Contributions and Influence
Wizdo's work at Forrester includes writing and conducting research that aids B2B marketing leaders in navigating complex market dynamics. She has been vocal about the need for businesses to adapt to changing customer expectations and behaviors.4
Social Media Presence
Wizdo is active on LinkedIn and Twitter, where she shares her thoughts on B2B marketing trends and engages with industry peers. Her LinkedIn profile can be found under the username loriwizdo.13
Recent Updates
As of April 2024, Lori Wizdo announced her departure from Forrester Research, marking a significant transition in her career.2
