Lori Smith

Lori Smith is a seasoned brand marketing professional with over 30 years of experience in client- and agency-side roles across various industries. With a background in psychology and sociology from the University of Massachusetts Lowell, Lori brings a unique perspective to her work. As the Vice President at ZOOM Marketing, she has demonstrated her critical thinking skills, creativity, and perfectionism by inventing and producing compelling stories based on in-depth qualitative research with B2B tech decision makers. In her career, Lori has held key positions such as Director of Client Services at ZOOM Marketing, Sr. Global Campaign Marketing Manager at HP Software, Principal Brand and Marketing Consultant at Agency of One, Marketing Director at Planned Parenthood League of Massachusetts, and various other roles in prominent organizations. Beyond her professional life, Lori also enjoys music as a hobby.