Lori Smith

Lori Smith, a highly accomplished professional, holds a Bachelor's degree from The Wharton School, showcasing a strong educational background.

With extensive experience in brand strategy, creative marketing, and consumer insights, Lori has held key roles in renowned organizations, including ZoomEssence, Inc, MyAgency, Givaudan, and International Flavors & Fragrances.

Lori's impressive career includes positions such as Creative Director at ZoomEssence, Inc, Principal of Brand + Creative Consulting at MyAgency, and various roles at Givaudan, where she contributed significantly to global brand strategy, marketing communication, fragrance, and brand creation.

Her expertise in marketing, trend forecasting, PR, consumer insights, and new product development has been instrumental in driving success across different sectors.

Lori's rich professional journey reflects her commitment to excellence and innovation in the realms of branding, marketing, and creative consulting.