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Lori Sitro
Associate Director, Consumer Insights at 360i
Lori Sitro is a professional with a strong background in conducting research and providing valuable insights, recommendations, and best practices to assist clients in making well-informed business decisions. With a focus on brand positioning, competitive intelligence, and audience segmentation, Lori brings expertise in analyzing marketing campaigns and identifying industry trends. Her proficiency lies in integrating data from various sources, including social, digital, and offline mediums, to shape strategy, positioning, and measurement planning. Specializing in syndicated data analysis, social listening, and digital media analytics, Lori also excels in influencer identification/partnerships and establishing effective measurement frameworks. Her client portfolio includes renowned brands like OREO, Ritz, Sour Patch Kids, Estee Lauder, Johnson & Johnson, HBO, Hyatt, and IBM.
