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Elizabeth Pfeiffer
Director, Consumer & Product Insights at Chobani
Elizabeth Pfeiffer is a seasoned professional with a strong commitment to helping organizations and brands maximize their market potential by creating purpose-driven connections with today's consumers.
Her expertise lies in strategic thinking, identifying opportunities and insights, qualitative research, moderation, facilitation, project management, and mentorship.
With a background in Marketing/Finance from Manhattan College, Elizabeth has held various key roles in renowned companies like Chobani, clarkmcdowall, Happen, and Manhattan Marketing Ensemble.
In her previous roles at Chobani, she served as the Director of Consumer & Product Insights, Senior Manager of Consumer Insights, and Product Innovation Manager, bringing a wealth of experience to the table.
Elizabeth's skill set includes brand and product positioning, portfolio architecture, packaging development, communications, verbal expression, and enhancing user experiences.
A blend of creativity, strategy, curiosity, and dedication defines her approach to driving growth and success within organizations, making her a valuable asset in any team environment.
Apart from her professional endeavors, Elizabeth is deeply passionate about mentoring and nurturing young talent as they step into the early stages of their careers, showcasing her commitment to professional development and mentorship.