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Lori Patterson
Vice President, Creative Excellence at Ipsos North America | Advertising Insights Expert | Trusted Advisor
Lori Patterson is the Vice President of Creative Excellence at Ipsos, where she leverages over 30 years of experience in marketing and brand communications research. She is recognized as an award-winning researcher and a valued leader in her field, contributing significantly to business development and insights generation.
In her role, Patterson focuses on enhancing creative strategies and ensuring that research methodologies align with client needs. Her expertise has earned her multiple awards, reflecting her impact in the industry. She actively shares insights and engages with the community through various LinkedIn posts, discussing topics related to customer experience and advertising trends.