Edgewood College

Marketing Communications and Advertising Leader

Oversight of the PSSI companies Enterprise Marketing activities (PSSI Sanitation, PSSI Pest, and Safe Foods Chemical Innovations) Responsible for strategic planning and execution of key initiatives delivering on sales targets and company goals.  Direct creative execution and production of all marketing materials for internal and external audiences while maintaining Corporate brand standards.  Manage a high performing team responsible for lead generation; creative services and marketing communications.  Manage the marketing plan and agency activity that includes events, social, email campaign, advertising, PR and digital activity.  Responsible for PR and Crisis Management communications strategy and planning.

PSSI

Vice President of Enterprise Marketing

Responsible for the strategy and execution of corporate marketing and brand strategy, ensuring consistent branding, messaging and positioning. Oversee internal content and communications,  external lead generation and media, and tradeshows and promotions.  Manage public relations and crisis management.

Sr. Director of Marketing

Effectively defined strategies and managed communications pertaining to channel specific  marketing plans and innovative customer engagement activities.  Oversaw a team that was responsible for project management and delivery of high quality, trend and insight driven customer presentations and events to key global and strategic foodservice and retail customers. Directed creative development process and design of internal and external marketing and Corporate branding efforts.

Kerry

Director of Marketing Communications and Customer Engagement - N. America

As a part of the Total Menu Team, I supported the Chain Foodservice business focusing on top national and global accounts. I was responsible for planning and executing customer engagement initiatives, presentations and events that enhanced Kerry’s growing foodservice business

Business Development Project Manager

Managed brand, promotional, Hispanic and B2B advertising efforts including collaboration with advertising agencies to create TV, radio, newspaper, digital and outdoor promotional, branding, and special event materials. Employed non-traditional media including transit, mall advertising, and guerilla marketing. Managed a multi-million dollar budget supporting the creative and media efforts.  Coordinated numerous projects employing cross-functional teams to implement advertising strategy, promotions, and marketing initiatives while ensuring adherence to legal compliance, and company guidelines.

UScellular

Sr. Manager of Advertising

Directed media and advertising across 4-state region.  Managed advertising agency to produce TV, radio, newspaper collateral as well as non-traditional media. Supported special, region-wide marketing and advertising initiatives such as new market launches and segment marketing campaigns to promote new products and store locations. Led negotiations for regional marketing and promotional sponsorship contracts. Ensured brand message, logo, marketing materials, and pricing were aligned with legal compliance and company guidelines. Oversaw Yellow Page program

Regional Advertising Manager

Oversaw regional media buy and advertising budget ensuring profitable ventures and operational profitability.  Coordinated pricing plan changes, yellow page advertisements, directory listings, and direct mail campaigns.

Gina Swenson