Lori O'Connor

Lori O'Connor is an experienced sales and marketing professional who currently works as a New Business Developer at Vye, a marketing agency formerly known as Leighton Interactive.1

Professional Background

Lori has over 25 years of experience in sales and marketing.15 She specializes in using data and technology creatively to build relationships with mid to large-sized companies seeking to increase market share, generate qualified leads, and attract better talent.1

Current Role

At Vye, Lori focuses on developing new business opportunities and connections.3 She is known for her ability to make people feel comfortable and open, which aids in her relationship-building efforts.1

Approach and Philosophy

Lori believes in the importance of staying innovative in marketing. She advocates for continuous learning through various methods:

• Reading extensively (10-15 books per year)
• Paying attention to industry trends
• Asking questions from customers and team members
• Utilizing resources like the LinkedIn Sales Blog2

Career History

Before her current role at Vye, Lori's professional experience includes:

• Business Development Manager at Vye from July 2018 to June 20233
• Currently working as an Account Executive at Northeast Wisconsin Technical College4

Online Presence

Lori maintains a professional presence on various platforms:

• LinkedIn: Her username is loriroconnor3
• She is also active on Facebook and Twitter

Lori O'Connor is recognized for her expertise in blending data and technology with creativity to achieve marketing goals and build meaningful business relationships.