Lori Monaco

Lori Monaco is the President of U.S. Beauty at Circana, a role in which she leads a team focused on providing insights and strategies to brands and retailers within the beauty industry. With over 25 years of experience in strategy, consumer insights, business development, and marketing, she has a robust background that supports her leadership position at Circana, formerly known as IRI and The NPD Group.13

Monaco's work involves overseeing the launch of initiatives like Complete Beauty™, which offers a comprehensive view of the U.S. beauty market by integrating retailer point-of-sale data. This initiative aims to help brands and retailers understand their market positions and identify growth opportunities.12 Her expertise is particularly valuable as the beauty landscape evolves, with consumers increasingly navigating between mass and prestige products.13

Based in Port Washington, New York, Monaco's previous roles include significant positions at The NPD Group, further solidifying her expertise in the beauty sector.4