Ian Weinkselbaum

Ian Weinkselbaum is a highly experienced market researcher with over two decades of expertise in primary market research and syndicated data analysis.

Ian has held key positions at major consumer packaged goods manufacturers such as P&G, Bristol-Myers Squibb, Philip Morris, and Hartz Mountain Corporation, where he established and led the market research function.

His market research skills span qualitative and quantitative research methodologies, consumer segmentation, concept testing, product testing, conjoint analysis, advertising research, and market structure analysis.

With a solid background in syndicated data analysis, Ian is proficient in marketing mix modeling, pricing and promotion analysis, household panel data analysis, contract negotiation, and vendor management.

Apart from his market research expertise, Ian also has experience in category management and digital marketing.

Ian holds a Master of Business Administration in Marketing from NYU Stern School of Business and a Bachelor of Arts in American Studies from Brandeis University.

His professional journey includes roles as Senior Director Consumer and Market Insights at Materne North America - Gogo Squeez, Director of Consumer and Market Insights at Materne North America - Gogo Squeez, Analytics Consultant at Unilever, Marketing Research Consultant as an Independent contractor, Senior Director of Integrated Marketing and Insights at Hartz Mountain Corporation, Senior Manager at Procter & Gamble, Associate Director at Bristol-Myers Squibb, and Senior Research Associate at Altria.