Lori Merz

Lori Merz is an experienced and high-performing Consumer Shopper Insights Manager, holding various roles in Research Mastery over several years. Her background includes a focus on insights discovery and enabling innovation strategies across multiple categories. From the front-end innovation to retailer/first moment of truth, her expertise covers the entire business cycle. She also has experience managing direct reports and leading teams with members across the globe and functions.

Merz has exceptional relationship-building skills, collaborating with a diverse audience of sales, technology, and executive teams. She is comfortable representing companies both internally and externally and can effectively communicate with all levels of management. Her educational background includes a Bachelor of Business Administration in Marketing and a Master of Business Administration in Marketing/Marketing Management, General.

Merz's impressive career includes working at Procter & Gamble in various Consumer Market Knowledge Manager roles, including North America Shopper Insights-Retail-Hair Care, US Ethnic Beauty & Health-Consumer Shopper Insights, and Market Strategy & Planning-North America Beauty & Health. Additionally, she held a Market Research Manager role with Research Operations-Global-Research Standards-Supplier Relationships at Procter & Gamble.

Merz is an effective manager, collaborator, and communicator with a keen eye for insights and innovation.