Kristen Griffith

Kristen Griffith is a seasoned market research professional with over 15 years of experience handling custom research projects on various topics like brand assessment, positioning/strategy, packaging design, shopper behavior, and software usability.

Having worked as Insights Director, Dynamic Deployment & Consumer Learning Center, and in other key roles at The Clorox Company, Kristen has demonstrated expertise in mentoring diverse teams of analysts to deliver high-quality work.

She holds a BS in Psychology from The University of Georgia, and has also studied at Eckerd College and The Galloway School.

Prior to her roles at The Clorox Company, Kristen Griffith held positions such as Vice President at Socratic Technologies, Inc., Senior Research Director at Socratic Technologies, Inc., Account Director at Perception Research Services, and Data Analyst at User Insight among others.

Passionate about understanding customer motivations and behavior, Kristen excels in translating complex data into actionable insights to drive strategic decision-making, and she maintains a keen interest in market trends and dynamics.